…in his own estimation, and that of his followers.
All he wanted to do was to bring the chaotic mess that was Middle-Earth under rational control — eliminate the inefficiencies, get rid of the waste, redundancy, and duplication of effort, do away with all the messy interpersonal and internecine conflicts, and get everybody singing from the same piece of music! Who could possibly object?
Clearly, anyone who did object was doing so out of a selfish desire for personal aggrandizement and personal gain. Such people are vicious and cruel — evil — and deserve to be swatted aside like the nasty predators they are. Crush the hobbits! Their barns are full, and there are starving baby orcs in Mordor!